All case studies
Marketplaces
Duka-Link
A digital storefront that gives Tanzanian small sellers a real catalog, a shareable shop link, and orders they can track.
// THE CHALLENGE
Tanzania's small sellers trade through Instagram posts and WhatsApp statuses: no catalog a customer can browse, no link to share, prices negotiated one DM at a time, and zero record of what actually sold.
// THE SOLUTION
Duka-Link gives each seller a simple digital storefront: a browsable catalog with prices in TZS, one shareable link that works everywhere their customers already are, and orders that arrive as structured requests instead of scattered chats.
// THE OUTCOME
In development — bringing the smallest sellers the same basic dignity larger shops take for granted: a storefront, a price list, and a record of their sales.